The founders of Sony

The founders of Sony

The founders of Sony were Masaru Ibuka and Akio Morita.


Masaru Ibuka handled the tech side. Akio Morita managed sales.


The company was founded in 1946 as Tokyo Tsushin Kogyo. It later changed its name to Sony.


Akio Morita was known as the "world's greatest salesman." He spread the Sony brand around the globe.


Ibuka Masaru aimed to create "an ideal open, free, and fun factory." He wanted to use technology to enrich Japanese culture.


Akio Morita

Born in Nagoya, Aichi Prefecture, in 1921, he is known as the co-founder of Sony.

He was a top sales and marketing talent. He grew Sony into a global brand. He built brand recognition by launching new products, like the Walkman and the radio.

He also promoted international trade by becoming the first Japanese company on the NYSE in 1961.

 

Masaru Ibuka

Born in Tochigi Prefecture in 1908, Ibuka was an engineer.

He led Sony's tech innovation.

He founded Tokyo Tsushin Kogyo (later Sony) in 1946.

He developed many first-in-Japan and first-in-the-world products.

His motto was "do what others won't." He played a crucial role in developing products using transistor technology.

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